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23 Jul 2026

Gambling Survey for Great Britain Delivers Fresh Data on Adult Participation Patterns

Chart displaying UK gambling participation rates from the latest GSGB report The UK Gambling Commission has issued the third annual report drawn from the Gambling Survey for Great Britain, and this release supplies official statistics covering gambling participation, behaviours, attitudes plus consequences across the nation for the years spanning 2023 through 2025. Released during July 2026, the document tracks headline figures that show steady involvement levels while breaking down the reasons adults cite for taking part and the prevalence of higher-risk behaviours measured through the Problem Gambling Severity Index.

Participation Figures Show Consistency Across Recent Years

Survey results place overall participation at 47% of adults aged 18 and over who reported gambling in the past four weeks during 2025, and this rate holds after adjustments for earlier waves in the same series. When lottery-only players receive exclusion from the count, the figure falls to 27%, which demonstrates how much of the total activity ties directly to lottery draws rather than other forms such as sports betting or casino games. Observers note that these percentages reflect data collected through consistent methodology across the multi-year window, allowing direct year-on-year comparisons without major shifts in sampling approach.

Those who have reviewed the full dataset find the stability notable because it occurs against a backdrop of evolving regulatory measures and shifts in available products, yet the core engagement rate remains largely unchanged. The report compiles responses that capture both frequent and occasional participants, which produces a broad picture of how gambling fits into everyday routines for a substantial portion of the adult population.

Motivations Behind Gambling Activity Break Down Into Clear Categories

Respondents supplied multiple reasons for their involvement, and the chance to win big money emerged as the leading factor at 84% of those surveyed. Fun followed at 69%, while making money registered at 57% and excitement reached 53%, which together illustrate a mix of financial hopes alongside entertainment value. Because participants could select more than one option, the percentages add up beyond 100 and highlight overlapping drivers rather than single isolated motives.

Experts have observed that these rankings stay consistent with patterns seen in prior waves of the same survey, suggesting that core appeals have not undergone dramatic change even as new game formats enter the market. The data captures self-reported attitudes at the point of response, which provides a snapshot of how individuals frame their own choices without external interpretation layered on top.

Problem Gambling Prevalence Holds at Previous Levels

The report measures problem gambling through PGSI scores of 8 or higher, and this category remained stable at 2.4% across the measured period. That figure represents adults who show signs of more severe difficulties, while the survey also tracks lower-risk categories that together offer a fuller distribution of gambling-related harms. Researchers discovered no statistically significant movement from the previous annual report, which supports the view that headline prevalence has settled into a consistent range under current conditions.

Infographic illustrating stable PGSI problem gambling rates over three survey years

People often find value in the longitudinal element of the GSGB because repeated waves allow detection of trends that single-year snapshots cannot reveal. The stability at 2.4% occurs alongside the participation numbers already mentioned, which together present a balanced picture where overall involvement does not coincide with rising problem rates in the aggregate data. Further breakdowns by activity type appear in the full Gambling Survey for Great Britain: Annual report 2025, yet the top-line PGSI result serves as the primary indicator tracked for policy monitoring purposes.

Attitudes Toward Personal Gambling Remain Largely Positive or Neutral

Most gamblers, specifically 78%, described their feelings toward their own activity as positive or neutral, and this majority holds after accounting for the full sample of participants. The remaining share reported negative sentiments, which aligns with the smaller segment showing elevated PGSI scores. Data indicates that these attitude measures complement the behavioural questions, giving regulators a rounded view that includes both participation volume and subjective experience.

What's interesting is how the positive or neutral responses sit alongside the stated motivations such as fun and excitement, which suggests internal consistency in how many adults evaluate their gambling involvement. The survey instrument captures these elements through standardised questions applied uniformly across the 2023-2025 period, which strengthens comparability while limiting the scope for response bias over time.

Conclusion

The third annual GSGB report therefore supplies a factual baseline that shows steady participation at 47% overall and 27% excluding lottery-only players, alongside stable problem gambling prevalence at 2.4% and 78% of gamblers expressing positive or neutral feelings. These elements combine to give a clear statistical portrait of gambling in Great Britain through 2025, and the July 2026 publication allows stakeholders to reference the most recent official figures when assessing ongoing trends. The survey continues to serve as the primary source for such national-level insights because of its scale and repeated methodology.